Episode 7
AI Models Decoded for Business Owners
You've heard the names. GPT. Claude. Gemini. But if someone asked you to explain what an AI model actually is, or why there are so many, or which one your business should actually pay for, you'd probably struggle to answer. This episode gives you the clear framework you've been missing.
I've closed nearly $10M in tech sales over four years and earned seven figures doing it. I also own a mortgage-free homestead and run Seed & Society. I built all of it by making sharp decisions about tools, systems, and money. AI is the most leveraged tool available to service business owners right now, and the people building it have made it sound more complicated than it is. Let me fix that.
In this episode:
- What an AI model actually is, explained in plain terms without the technical noise
- Why multiple models exist and how GPT, Claude, and Gemini each think differently based on how they were trained
- How to navigate model tiers like Haiku, Sonnet, and Opus so you pay for what your task actually requires
- What a context window is, why it matters for your business, and what to do when your AI starts losing track mid-conversation
- How Claude projects use context windows to hold your brand voice, client details, and reference files across every conversation
- The one decision that matters more than which model you pick
Who this is for: service-based business owners, consultants, coaches, fractional executives, and advisors who want to use AI confidently without wading through technical complexity to get there.
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