All About Claude: Chat, Co-work, and Code for Business Owners

You're running a service business with too much to do and not enough hours, and you're probably using A.I. like a fancier Google search. This episode breaks down what's actually possible right now, and how to use it.

I've been inside Claude every single day for over a year. More than email. More than any social platform. It's how I write, research, build automations, draft proposals, analyze data, and think through strategy. When Claude co-work went generally available this week, I knew I had to break the whole ecosystem down, because most people don't know what they're sitting on.

In this episode:
- The three products inside the Claude ecosystem, what each one does, and when to use which
- Claude Chat: how to use projects and skills to stop starting from scratch and build a version of Claude that actually knows your business
- Claude co-work: the agent layer that executes tasks on your actual computer, manages files, runs recurring workflows, and can be controlled from your phone while you're at your kid's soccer game
- Claude Code: how non-technical business owners are building functional client portals, proposal generators, and lead qualification tools in plain language with zero prior coding experience
- The progression Makeda recommends: start with chat, move to co-work, explore code when you're ready to build
- Why $20 a month right now represents a capability that used to require a full-time assistant, a researcher, and a junior developer, and why that price will not last

Who this is for: service-based business owners, consultants, coaches, and advisors who want to understand exactly what Claude does and how to start using it to get real work off their plate.

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